PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN
نویسندگان
چکیده
منابع مشابه
The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image
This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework. The results from a dataset of 238 valid questionnaires show that excessive product packaging has no direct effe...
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ژورنال
عنوان ژورنال: Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi
سال: 2015
ISSN: 2623-2480,1693-5209
DOI: 10.32639/fokusbisnis.v14i1.533